How Ribble uses analytics and tracking tools

We use analytics tools, including Google Analytics, to understand how visitors use our website and to keep improving your experience.

Google Analytics

• Uses cookies with expiry dates from 30 minutes to 2 years

• Differentiates between first-time and repeat visitors

• Helps us ensure the site works well across devices

• Collects an anonymous customer number (if logged in) but no personal data

• May also support targeted ads on platforms like Google and Facebook

Find out more about Google’s use of cookies here: Google Privacy Policy (English only).

Third-party analytics
At times, Ribble may share data with trusted third-party analytics providers to:

• Better understand visitor behaviour

• Improve website performance

• Increase ad relevance

• Refine our services

Any third-party partner is contractually obliged to:

• Use data only for agreed analytical purposes

• Maintain strong data security (at least equal to Ribble’s own standards)

• Stop access immediately if contractual obligations are not met

Third-party cookies used on Ribble follow the same standards as our own and never collect personally identifiable information.

Social media plug-ins
Facebook and Twitter plug-ins may collect data for tracking and advertising purposes, including cross-device tracking, in line with their platform terms.

International privacy
Privacy and security rules may differ by country, depending on local internet laws.

Your choices

• Ribble will never share your personal information without your consent

• You can opt out of receiving marketing emails anytime by contacting MyData@ribblecycles.co.uk