How Ribble uses data to improve our service

Ribble Cycles never sells, trades, or rents your personal information.

How we use data to improve

  • We use non-identifying, aggregate data to understand how customers use our site and services

  • This helps us make decisions on improvements and tailor our offering to riders’ needs

Sharing information

  • We may share generic, non-identifiable data with advertisers or trusted business partners (e.g. which site pages get the most traffic, or demographic trends)

  • We do not disclose personal identifying details to advertisers

  • We do not use or share personally identifiable information without giving you the choice to opt out

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