How Ribble uses data to improve our service

Ribble Cycles never sells, trades, or rents your personal information.

How we use data to improve

• We use non-identifying, aggregate data to understand how customers use our site and services

• This helps us make decisions on improvements and tailor our offering to riders’ needs

Sharing information

• We may share generic, non-identifiable data with advertisers or trusted business partners (e.g. which site pages get the most traffic, or demographic trends)

• We do not disclose personal identifying details to advertisers

• We do not use or share personally identifiable information without giving you the choice to opt out

Last Updated: 28/08/2025