Price Matching for Promotions and Cycle to Work Orders

We run promotions at various points in the year, which may include discounts on selected bikes or ranges. These offers are time-limited and may change without notice.

Price Matching While Your Order Is Awaiting Dispatch

If a promotion starts after you’ve placed an order but before it has been dispatched, we’ll match the promotional price if:

• The exact model and groupset in your order is included in the live promotion

• Your original order did not already include a discount

How the price match is applied will depend on your payment method:

• Credit/Debit Card – Refund issued to your original payment card

• V12 Finance – Reduction applied to your V12 loan amount

• Cycle to Work – Only possible if you can provide a new voucher for the lower amount before dispatch

Once your order has been dispatched, we cannot apply a price match. All requests are reviewed individually, and we reserve the right to refuse a claim.

For Black Friday promotions, please contact our Customer Service team for specific guidance.

Price Matching for Cycle to Work Orders

We know it can take time to receive your voucher, so we’ll honour the promotional bike price for up to 30 days after the promotion ends if you have created a valid Cycle to Work quote.

Easiest way to secure the promotional price:
If you can, place your order during the live promotion (regardless of your Cycle to Work provider) and then upload your voucher within 30 days via your My Account page. This avoids delays and ensures you lock in the offer.

If you can’t complete checkout during the promotion:

• Generate your Cycle to Work quote before the promotion ends

• You then have 30 days from the promotion’s end to get your voucher

• Once you have your voucher, contact Customer Service for a one-time discount code to match the promotional price at checkout

If your chosen pre-built bike is no longer available or its price changes due to component updates, we may not be able to match the original promotional price. In such cases, you may need to request a new voucher from your provider.

All Cycle to Work price matches are reviewed individually, and Ribble reserves the right to refuse a claim.