Price Matching for Promotions and Cycle to Work Orders

We run promotions throughout the year with discounts on selected bikes and ranges. These offers are time-limited and can change without notice.

Price matching before dispatch
If a promotion begins after you’ve placed your order but before it’s dispatched, we’ll match the promotional price if:

  • The exact model and groupset you ordered is included in the live promotion

  • Your original order did not already include a discount

How we apply the price match depends on your payment method:

  • Credit/Debit card – refund issued to your original payment card

  • V12 Finance – reduction applied to your V12 loan amount

  • Cycle to Work – only possible if you provide a new voucher for the lower amount before dispatch

Once your order has been dispatched, we can’t apply a price match. All requests are reviewed individually, and we reserve the right to refuse a claim.

For Black Friday promotions, please contact Customer Service for specific guidance.

Price matching with Cycle to Work
We know it can take time to receive your voucher, so we’ll honour a promotional bike price for up to 30 days after the promotion ends if you’ve created a valid Cycle to Work quote.

Best way to secure the promotional price:

  • Place your order during the live promotion and upload your voucher within 30 days via your My Account page.

If you can’t complete checkout during the promotion:

  1. Generate your Cycle to Work quote before the promotion ends

  2. You then have 30 days from the end of the promotion to get your voucher

  3. Once you have it, contact Customer Service for a one-time discount code to match the promotional price at checkout

Please note:

  • If your chosen pre-built bike is no longer available, or the price has changed due to component updates, we may not be able to match the original promotional price. In these cases, you may need to request a new voucher from your provider.

  • All Cycle to Work price matches are reviewed individually, and Ribble reserves the right to refuse a claim.

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